How small businesses in Canada can stay profitable during market shifts—with smart cash flow tips, real-life risk advice, and survival tools from financial strategist Eric Sonego.
Picture this: you're running a business, and suddenly, payments slow down, costs go up, and suppliers stop picking up the phone. What do you do next?
That’s the exact question financial expert Eric Sonego from CAPROS helps answer in this episode. Host Bernie Franzgrote of Knack 4 Business sits down with Eric to talk through the most pressing challenge today’s entrepreneurs face: uncertainty.
Using simple language, real stories from Canadian business owners, and no-fluff advice, Eric breaks down what business owners should actually do when the economy shifts.
From a clothing store trying to manage inventory, to a service provider worried about one big client falling behind—this episode dives into what happens behind the scenes and what proactive leaders must start doing today.
Eric shares why late payments are red flags, how to keep CRA happy by staying inside industry benchmarks, and what you must do with that business plan after you hand it to the bank.
You’ll also hear about staff strategy, managing supplier relationships, and how smarter inventory decisions could save you from a costly mistake.
Whether you’re running a store, building a service firm, or freelancing full-time—this is for you.
💡 Key Topics Covered
🧑💼 Guest Speaker
Eric Sonego, Senior Consultant
CAPROS
🔗 LinkedIn
🔗 Website
🎙️ Host
Bernie Franzgrote
Knack 4 Business
🔗 LinkedIn
🔗 Website
🙌 Supporting Partners
🎯 East Trade Winds Community
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🌱 Canada Growth Network
Helping Canadian businesses grow with tools like Go High Level.
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💌 Contact Us
📧 Questions or feedback? Email: info@kreativinsight.com
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📺 Watch the Episode
🎥 YouTube Video: Economic Uncertainty? Here's What Business Owners Must Do
📰 Read the article on Ghost.IO
📣 Final Call to Action
Running a small or medium business in Canada? Facing uncertainty with cash flow or clients? 👉 Watch the full episode now on YouTube, connect with Eric Sonego, and join us live at the next East Trade Winds Tuesday to hear more voices that help your business grow.