Discover how to find your perfect customer! Catharine O’Leary reveals proven strategies to identify who truly wants your product — and how to connect with them in ways that make them say “Yes!” faster. Who This Podcast Is For: Startup founders, solopreneurs, and scaling business owners. What They’ll Gain: Actionable insights, proven questions to uncover your ideal client, and strategies to boost connection and sales.
The problem this speaker solves:
Many businesses struggle to know exactly who their ideal customer is — and end up wasting time, money, and effort chasing the wrong audience.
Imagine you’re running your business, pouring your heart into marketing, and still wondering: “Why aren’t my dream clients finding me?” You tweak your ads, post on social media, and send emails, but nothing seems to click.
That’s where Catharine O’Leary comes in. Known as The Quiz Queen, Catharine has spent over 30 years helping global brands like Apple, Adobe, and Pepsi uncover exactly what makes their customers tick.
In this episode of East Trade Winds, Catharine shares her secret to knowing your audience: asking the right questions — including what she calls the “3:00 AM question” — the one thing that keeps your customer awake at night.
She introduces a powerful AI tool that delivers a nine-page deep dive into your ideal client’s profile, helping you fine-tune your messaging and engagement. Whether you’re launching your first business or scaling to the next level, these insights can help you connect with the people who are already ready to say “Yes” to you.
Key Topics Covered
Guest Links & Resources
Special Mentions
Thanks to the East Trade Winds community for supporting this episode.
Connect & Contact
📧 Email us: info@kreativinsight.com
🎥 Watch the full episode on YouTube: How To Know Exactly Who Wants Your Product!
🎙 Listen to the podcast: East Trade Winds – Episode S2E043
📅 Attend our next East Trade Winds Tuesday event (8–9 AM EST): Register here
Call to Action
If you’ve been guessing at who your audience is — stop. Watch this episode, connect with Catharine, and join us next Tuesday to meet other thought leaders who can help your business grow.