East Trade Winds

Securing Tomorrow: Promise Through Insurance

Episode Summary

Why small business owners need critical illness insurance to protect their future and stay in control. Most small business owners don’t realize that a sudden illness can shut down their business in an instant.

Episode Notes

In this episode of East Trade Winds, we speak with Blair Patton from Benchmark Insurance. Blair shares his personal story of how illness changed his life and led him to the insurance world. His experience shows why Critical Illness Insurance is more than just a financial product—it’s a way to protect your business, your income, and your family when life takes an unexpected turn.

If you're a small or medium business owner, this episode will help you understand how to secure your future—before it's too late.

Key Topics Covered:

• What Critical Illness Insurance is and why it matters
• Real stats from the Canadian Cancer Society & Angus Reid
• How a tax-free lump sum payout can keep your business alive
• Myths about affordability and value in coverage
• Planning to protect your personal and business legacy
• The difference between being insured—and being prepared

Guest Speaker:

Blair Patton
President, Benchmark Insurance
Connect with Blair: LinkedIn
Learn more: benchmarkinsurance.ca

📺 Watch on YouTube: https://youtu.be/acUxJcIWDy8

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Special Thanks To:
Shoutout to the East Trade Winds team and supporters who make each episode possible.
Gratitude to Blair for his vulnerability and leadership in this space.

Contact Us:
Have questions or want to be a guest?
Reach us at 📧 info@kreativinsight.com